As President, Media & Conferences, Ray Waddell, steers OVGās rapidly expanding portfolio of media properties, including the print and digital platforms forĀ VenuesNow,Ā Pollstar,Ā Pollstar Daily Pulse, andĀ pollstar.com; and the companyās investment in sports technology media companyĀ SportTechie.com.Ā
As a journalist, Waddell has covered the live entertainment business for over 30 years, predominantly forĀ Billboard, where he was Executive Director, Content and Programming, for Touring & Live Entertainment.Ā He joined theĀ BillboardĀ family in 1987 as a Los Angeles-based reporter before relocating back to his home town of Nashville in 1991 to continue covering the live business as the industry changed dramatically.Ā
Waddellās byline has appeared an estimated 10,000 times under theĀ BillboardĀ banner, where he wrote features and news coverage on the global touring industry and other music-related topics forĀ Billboard,Ā Billboard.com,Ā Billboard.biz, andĀ Billboard Bulletin. He was a columnist for 20 years, with his weekly On The Road column considered a āmust readā for touring industry professionals. Waddell has interviewed countless music industry professionals and the most successful artists of all time, includingĀ BillboardĀ cover features on Bruce Springsteen, Kenny Chesney, Coldplay, Paul McCartney, Tim McGraw, Roger Waters, the Eagles, Phish, Dave Matthews Band, the Who, Garth Brooks, Chelsea Handler, Miranda Lambert, Bon Jovi, Imagine Dragons, Kings Of Leon, Billy Joel, Kid Rock, and many others.Ā
Ray Waddell has coveredāand often forecastedāvirtually every significant trend in the dynamic live music business in the contemporary era. His contacts in the industry are second to none. As the industryās leading journalist, Waddell is highly informed on issues related to touring, concert promotion, event marketing, booking, artist management, ticketing, festivals, sponsorships, production, merchandising, venues, tour deals, and any other topic related to live entertainment on a global basis, across all genres. He often serves as an industry consultant, is a frequent speaker at university music programs and industry events, and has been widely quoted as a touring business expert in such publications asĀ USA Today,Ā the L.A. Times,Ā the New York Times,Ā the Boston Herald,Ā Time,Ā People,Ā Rolling Stone,Ā Spin,Ā NPR, CNN, and many others. Ā Ā
Waddell helped launch and programmed 13 consecutive Billboard Touring Conference & Awards events, which each year hosts the most influential executives, artists, dealmakers and visionaries in the live business. Speakers at the Billboard Touring Conference have included such artists as Roger Waters, John Fogerty, Halsey, Skrillex, Gene Simmons, Brad Paisley, Chris Cornell, Florida Georgia Line, Perry Farrell, Warren Haynes, and virtually every major player in the industry. At Oak View Group, Waddell will oversee existing conferences within the platform, as well as launch new events targeting the venue, touring, sports and entertainment sectors.Ā Ā
He is the co-author of the Random House publication āThis Business of Concert Promotion & Touring,ā which is considered the definitive guide to staging, promoting and marketing concerts and tours. The book has been used as required text in music business courses at Vanderbilt University, Belmont University, the University of Georgia, the Berklee College of Music, Syracuse University'sĀ Bandier Music Program, New York University, and several others.Ā
Waddell lives on a farm North of Nashville with his wife of more than 20 years, Teri, amid five dogs, three horses, and assorted other animals.